Human Behaviour
The Paradox of Choice: How More Options Make Us Miserable
In the early 2000s, psychologist Barry Schwartz published a book arguing that the explosion of consumer choice in modern life, far from being an unambiguou…
📚 All Articles
Open Link
Human Behaviour
Human Psychology
Human Stupidity
Human Behaviour
Human Psychology
Human Behaviour
Human Stupidity
Human Behaviour
Human Psychology
Human Behaviour
Human Psychology
The Anchoring Effect: How the First Number You Hear Controls Your Thinking
Before you answer the next question, spin an imaginary wheel of fortune. It stops on 65. Now: what percentage of African countries are members of the Unite…
Human Stupidity
Why We Justify Everything We Do: The Psychology of Self-Deception
There is a version of yourself you carry around in your head that is more consistent, more principled, and more logical than the version that actually move…
Human Behaviour
Tribalism: The Feature That Became a Bug
For most of human evolutionary history, belonging to a group was not optional. It was survival. Being cast out of the tribe meant facing predators, starvat…
Human Psychology
The Psychology of Procrastination: It Is Not About Laziness
Almost everyone who procrastinates believes, on some level, that the problem is laziness. That belief is wrong, and it makes procrastination worse. When yo…
Human Behaviour
Social Conformity: Why We Change Who We Are for the Room We Are In
In the 1950s, psychologist Solomon Asch ran a set of experiments so simple they almost seem like a joke. He gathered participants in a room and showed them…
Human Stupidity
Why Humans Are Terrible at Understanding Risk
People are more afraid of flying than driving, even though driving is dramatically more dangerous per mile traveled. People buy lottery tickets — a tax o…
Human Behaviour
The Milgram Experiment: How Ordinary People Do Terrible Things
In 1961, Yale psychologist Stanley Milgram ran a series of experiments that changed how we understand human nature. His question was simple and urgent: how…
Human Psychology
How Your Brain Creates Memories That Never Happened
There is a memory you have that is almost certainly wrong in at least one significant detail. You might remember a childhood event and have the location wr…